Three GBA Resources for Recession Readiness

Whether you’re optimistic about the immediate economic future, bracing for an imminent downturn, or somewhere in-between, smart leaders know that preparation is key. Here are three essential resources (free for employees of GBA member firms) to help you strengthen your geoprofessional business now—before economic headwinds arrive.

Business Brief: Planning for the Next Recession Now
This Business Brief outlines proactive steps you can take today, including:
• Updating your strategic plan
• Strengthening client relationships and brand equity
• Increasing cash availability
• Aligning corporate culture with strategy

These strategies not only prepare you for a potential downturn but also position your firm for long-term success.

Recession Tune-Up: Preparing for a Business Downturn
Guy Marcozzi, P.E., LEED AP BD+C, F. ASCE (Verdantas) shares a toolkit for business leaders to align their teams, adapt business practices, and build an “emotional bank” to guide tough decisions. Learn how to keep your business running smoothly—before challenges arise.

Planning, Preparing, and Executing for the Looming Recession
Lee James, CPA, CBI, CMC®, F.GBA (Lee James & Associates, Inc.) breaks down the essential elements of recession planning—what needs to happen, when, where, and by whom. Drawing from past recessions, this session covers best practices for navigating economic downturns with confidence.

BONUS RESOURCE: GBA NEWSlog
Staying informed is just as ihttps://www.geoprofessional.org/newslog/mportant as planning ahead. For ongoing insights into industry trends, risk management strategies, and economic shifts, sign up for GBA’s biweekly email newsletter – free for members and non-members.

These resources provide practical strategies for planning, financial stability, and leadership during downturns. Now is the time to ensure your firm is ready for whatever comes next. Take advantage of these expert insights and set your business up for stability and success.